Hull's admissions team was not failing. It was doing everything correctly and still losing ground. Gunel McLaughlin explains what changed.
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Hull's business case put two of its admissions processes at an expected £527,113 a year between them. That is fifteen full time roles. One was checking documents from international postgraduate applicants. The other was answering questions about fee status.
Neither process decides anything. They are what an applicant sits through before anyone can give them an answer. The applicants waiting are international postgraduates. They usually hold offers from more than one university, and they are working backwards from a visa appointment and a fixed course start date. Every day without an answer is a day they can spend deciding somewhere else.
Nothing was broken. Every application still got processed. It just took a little longer each year. In admissions the university that answers first usually wins, so taking longer costs Hull students it had already convinced.
Applications kept going up. The team did not. Hull had to get through more of them without cutting corners and without more budget.
What happened nextThe four figures above are delivered results. The £527,113 is an expected figure, taken from the business case built for Hull on two of the six processes. That case shows the investment paying for itself in under four months.
Read the full Hull case study ›
This is a working session, not a product demo. Gunel walks through the decisions, in order.
How Hull put a cost against two processes, hour by hour, and built a case around an expected £527,113 a year sitting inside one department.
Six processes across the applicant journey, from document submission to confirmation. No system replaced. No migration. No new headcount.
What a finance team needs to see, and how to bring academic and professional services colleagues with you.
On confirmation weekend the team of sixteen finished early on the Saturday and moved on to further applicant work instead of working late.
Director of Admissions, Academic Services, University of Hull
CEO and Founder, Niico
Anyone accountable for how long an applicant waits.
Wednesday 9 September 2026, 12:00 to 12:45 BST. If you cannot make it live, register anyway and we will send you the recording.
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