Live webinar

From weeks to days: an admissions transformation story

Hull's admissions team was not failing. It was doing everything correctly and still losing ground. Gunel McLaughlin explains what changed.

  • Date   Wednesday 9 September 2026
  • Time   12:00 to 12:45 BST
  • Format   Online. 30 minutes of conversation, 15 minutes of live questions.
  • Recording   Sent to everyone who registers.

Save your seat

Free to attend. Register once and we will send the joining link and the recording.

In conversation with University of Hull

The problem was not effort

Hull's business case put two of its admissions processes at an expected £527,113 a year between them. That is fifteen full time roles. One was checking documents from international postgraduate applicants. The other was answering questions about fee status.

Neither process decides anything. They are what an applicant sits through before anyone can give them an answer. The applicants waiting are international postgraduates. They usually hold offers from more than one university, and they are working backwards from a visa appointment and a fixed course start date. Every day without an answer is a day they can spend deciding somewhere else.

Nothing was broken. Every application still got processed. It just took a little longer each year. In admissions the university that answers first usually wins, so taking longer costs Hull students it had already convinced.

Applications kept going up. The team did not. Hull had to get through more of them without cutting corners and without more budget.

What happened next
8 hrs to 30 mins
Document verification for international postgraduate applicants. A 94 percent reduction.
3x faster
Conditional offer review and processing.
10,000
Records processed in under an hour on confirmation weekend.
70%
Average time saving across the six processes, measured against the manual effort they replaced.

The four figures above are delivered results. The £527,113 is an expected figure, taken from the business case built for Hull on two of the six processes. That case shows the investment paying for itself in under four months.

Read the full Hull case study
Students walking past a University of Hull campus sign

What you will take away

This is a working session, not a product demo. Gunel walks through the decisions, in order.

1

Where the time actually went

How Hull put a cost against two processes, hour by hour, and built a case around an expected £527,113 a year sitting inside one department.

2

What changed first

Six processes across the applicant journey, from document submission to confirmation. No system replaced. No migration. No new headcount.

3

How to build the case

What a finance team needs to see, and how to bring academic and professional services colleagues with you.

4

What confirmation weekend looks like now

On confirmation weekend the team of sixteen finished early on the Saturday and moved on to further applicant work instead of working late.

Your speakers

GM
Gunel McLaughlin

Director of Admissions, Academic Services, University of Hull

AS
Alistair Sergeant

CEO and Founder, Niico

Who this is for

Anyone accountable for how long an applicant waits.

  • Directors and heads of admissions
  • Academic services and registry leads
  • Student records, CRM and admissions systems teams
  • Transformation and operations leads in higher education

45 minutes. One real story.

Wednesday 9 September 2026, 12:00 to 12:45 BST. If you cannot make it live, register anyway and we will send you the recording.

Save your seat Read the case study